Ms. Irene Mejer is a solo parent of two beautiful girls and has over 18 years of pharmaceutical sales and marketing experience when she started her business. Born out of frustration with the limited options to shift to a plastic free lifestyle, Ms. Irene launched her brand – The Eco Shift.

The Eco Shift is a brand of personal care essentials with the mission to influence people to shift to plastic free products by providing plastic-free essentials that are effective and affordable. The brand aims to assist people to seamlessly shift into a new kind of lifestyle. One of the challenges she encountered was encouraging the customers to buy her products knowing that it was quite challenging to do the shift.

However, this did not stop her from achieving the balance of triple bottom line – profit, people and planet. Ms. Irene believes that their advocacy is not easy, but it can be done. She focused in boosting her digital marketing avenues and hired more manpower to cater to the growing demand of her products. By 2020, the brand has sold more than 100,000 bars and has prevented the manufacture of more than 250,000 plastic bottles. ♦

Date of Release: 26 November 2021