What makes a successful business? Products with the topmost quality? Services that are offered dearly and excellently? Or, a combination of both and more?

Dizon Delicacies started in 2008 with a humble starting capital of Php1,000.00. They got the license from the Department of Trade and Industry (DTI) in 2009 and from the Bureau of Internal Revenue (BIR) in 2010. Now, their Food and Drug Administration (FDA) License To Operate (LTO) is in the works as it is on-going.

Dizon's Delicacies on exhibit
Dizon’s delectable delicacies displayed during the Mindanao Trade Expo at Abreeza Mall, Davao City

The first product that marked their onset on the market is the ube jam. Its introduction brought delight to the customers. And with it, the business grew and more delish treats were added in their line of products. Dizon took advantage of the Department of Science and Technology’s Small Enterprise Technology Upgrading Program (SET-UP), they provided her with a soft loan worth Php215, 000.00 to procure equipment and get access to technology and training. She often sought the assistance of DTI to increase productivity and improve her product by attending entrepreneurship training, product development and market exposure through participation in local and national trade fairs. With the support of her husband, Henry Dizon, their business has continuously expanded. At present, they already produce special biko, cassava leche flan, sweetened langka, tablea, bagoong, guyabano nectar and, of course, the ube jam.

Today, they market their goods to different places in Davao Region through personal delivery, reaching Mati City, Lupon, Tagum City and Davao City. They even joined expositions in Davao and displayed their products in the malls.

Truly, they have won the hearts of their clients. But doing so didn’t happen overnight. They’ve given their utmost endeavour to achieve such feat. They are confident in their products and their business since they work legitimately.

Dizon Delicacies' Delia and Henry Dizon
Delia and Henry Dizon of Dizon Delicacies

When asked for an advice in business, Delia Dizon had this to say: “For fans of cooking, don’t be afraid. If you like cooking or processing food, don’t let this be only a hobby. Make it into something that you can benefit from by finding the right resources to do it. Engage on trainings and seminars to enhance your skills. You are not engaging into business because of pera-pera lang (money only). As entrepreneur, you have the social responsibility. You are responsible to the people you employ, to the customers you serve and also to the community you work with. In business, you need to provide value for the customer’s money and you compete fairly.”

In dealing with their customers, they’ve shown respect and pleasantness. And most importantly, they sell their products in the highest quality, thus, gaining the respect and admiration from their patrons.

Indeed, their strategies in winning the customers’ hearts are ideal examples to other businesses out there that are hoping for success.

Dizon Delicacies
Poblacion, Gov. Generoso, Davao Oriental
Proprietor: Delia A. Dizon
Mobile: 0919-600-0556