Gearing towards developing unique products, the Department of Trade and Industry (DTI) Region 2, together with tapped designers from Ritepak Packaging Solutions concluded the 6th Phase of the OTOP Next Gen Intensive Product Development Activity: Presentation of Design Mockups on 9-10 September via Zoom.
The said activity focused on the approved package and label designs for the food sector and the design prototype monitoring and evaluation for the non-food sector, intertwined with Cagayan Valley’s culture.
Through virtual presentation, the 87 micro, small and medium enterprises (MSMEs) with 57 food sector, 30 non-food sectors from the different provinces of Cagayan Valley and designers from Ritepak Packaging Solutions, interacted, visualized, and evaluated the design concepts developed which are anchored in the design direction of DTI R2’s product development focusing on culture-oriented and tradition-based approach.
In his message, Ramil Garcia, Chief of SME Development Division emphasized the importance of a design direction that incorporates the culture and traditions of the region to establish a brand.
“The rich culture, unique tradition, and identity that we have in Region 02 will help us develop a strong brand image that will give us the greatest advantage in positioning our products and increasing market preference both locally and globally”, Garcia remarked.
Out of the 57 food sector MSMEs, Paul Henry Abad, the designer for the food sector, developed and presented a total of 140 food packaging/label design mockups.
On the other hand, Jefferson De Jesus and Razel Sta. Rita, designers for non-food, monitored and evaluated the 176 product design prototypes produced by the 30 non-food enrollees.
The outputs of this product development focused on the production and promotion of culture-inspired products through the application of cultural prints, patterns, symbols, colors, and images to package and label designs, wearables, and homestyle items, which gives Region 2 its own distinct cultural identity.
DTI R2 would like to congratulate the OTOPreneurs of this activity for coming up with new product designs and improved package and label designs despite the challenges of the pandemic. The agency looks forward to seeing the designs be incorporated and launched for a more distinctive branding of Cagayan Valley Region products. ♦
Date of Release: 14 September 2021
