DTI pushes for global marketing of the country’s design services
Business Mirror
July 5, 2016

THE Export Marketing Bureau (EMB), in cooperation with the Philippine Trade and Investment Center (PTIC)-Tokyo, is pushing the global marketing of design services through the organization of one-on-one business matching, market sensing and networking activities, as part of the outbound business mission (OBM)-cum-Philippine Design Exhibition at Good Design Marunouchi, Tokyo, Japan, from June 11 to 30.

The Exclusively by Hand Philippine Design Exhibition showcased Philippine-design capabilities at the exhibit area of Good Design Marunouchi, which is located in Japan’s most prestigious business and high-end shopping district. The venue, which opened in October 2015, is a facility to promote the connection between people and design.  The Philippine design exhibition was also made possible through the invitation of Japan Institute of Design Promotion Foundation (JDP).

Good Design is along the Marunouchi luxury shopping street, which houses high-end and global brand names, such as Hermes, Baccarat, Rimowa, Comme des Garcons, FollieFollie, La Maison du Chocolat, Kate Spade, Brooks Brothers, Jo Malone and Tiffany & Co., among other signature brands.  This location is positioned to provide extremely high commercial value for Philippine design services.

The objectives of the mission is to promote and highlight the Philippine design-services capabilities of Philippine designers and their respective design-driven products to the Japanese market. The one-on-one business matching, Philippine Design Exhibition and networking activities resulted in the maximum promotion and exposure of Philippine design capabilities to the Japanese mainstream market.  The market-sensing activities allowed the Philippine participants to study the Japanese market through observed trends and consumer behavior.

The series of one-on-one business-matching activities successfully introduced the Philippine designers to the major fashion and lifestyle companies in Tokyo, Japan.  The activity generated a total of 55 business meetings, estimated to generate direct-business prospects.

Philippine participants were composed of young designers and manufacturers of high-end products with fine design and handcrafted components with international credentials and experience. These are consisted of Adante Leyesa Atelier, Aranaz Delujo Inc., CSM Philippines Inc., Happy Andrada, Ito Kish Home, Joanique Inc., John Herrera Couture, Marconoli Custodio Shoe Design and Leather Craft, Calli Handbags and Zacarias 1925.

The Exclusively by Hand Philippine Design Exhibition at Good Design Marunouchi, Tokyo, Japan, was organized by PTIC-Tokyo as part of the trade-promotional events on the 60th annniversary of diplomatic relations between the Philippines and Japan.□

Anthony Rivera, Assistant Director, Export Marketing Bureau, Department of Trade and Industry