December 20, 2016


THE average Mexican downed 64 liters of alcoholic drinks in 2014. That’s roughly the amount of water required to fill up a decent-sized kiddie pool.

And, according to Euromonitor International, this will continue growing to almost 70 liters per person per year come 2019. With a population of around 123 million people, that’s an untapped market Filipino alcohol exporters shouldn’t ignore.

The year 2015 saw a rise in alcohol consumption in Mexico, particularly… Read more