The Philippine Pavilion at the Salone Internazionale del Mobile – Milano

Buyers from India show interest in the products of Catalina Embroideries, including its chandelier and stools.

Consul General Marichu Mauro (front row, 4th from right) and her team from the Philippine Consulate General’s Office in Milan join the exhibitors and officials from PTIC-Paris, CITEM and DCP in a posterity shot in front of the Philippine Hall 12 booth at the 56th Salone Internazionale del Mobile – Milano.

The Philippine Trade and Investment Center in Paris (PTIC-Paris) joined the Center for International Trade Expositions and Missions (CITEM) for the third-straight year participation of the Philippines to the 56th edition of the Salone Internazionale del Mobile Milano. The event often dubbed as “the single-most important trade event and design fair for furniture and home fashion in the world” was held on April 4-7, 2017 at the Fiera Milano, Rho in Milan, Italy.

This year’s participation involved 4 manufacturers/exporters, namely, returning exhibitors — A. Garcia Crafts (iron-wrought chairs and tables); and Atelier A (furniture made from Mindanao wood and coconut bark); and first-time Salone exhibitors — Catalina Embroideries, Inc (coconut husk and wood made stools and furnishings) and Finali (rattan- and indigenous materials made furniture and decors).

Three designers also joined the Philippine exhibitors: Ms. Rachelle Dagñalan (knit-knock chairs), Mr. Stanley Ruiz (benjamin lamp), and Mr. Wataru Sakuma (paper and capiz lamp collection).

The exhibitors were featured in a 115 square meter Philippine pavilion located at Hall 12 Stand F08 at the Fiera Milano Fairgrounds.

The exhibitors initially shared with PTIC-Paris and CITEM that the 2017 edition of the Salone was a good venue for them to expand their market reach with inquiries also coming in from non-traditional markets such as Eastern Europe, Middle East and South Asia.