Zero to Hero is the product of the Department of Trade and Industry’s (DTI) efforts to promote and help entrepreneurship in our country. It articulates how one can arise from either little capital or inexperience (“Zero”) and going into a full-fledged enterprise that in turn, touches other lives for the better (“Hero).
It shares stories of ordinary people who made their lives extraordinary by becoming full-fledged entrepreneurs. In the quest to do so, they faced adversaries, hardships, and challenges that tested their will to succeed. Nevertheless, they buckled the odds with perseverance and hard work, and with the help of the DTI, they were able to attain prosperity — a great reward for all of the time and effort they put into growing their business.
This is a collection of stories, with every region in the country proudly represented by micro, small, and medium enterprises (MSMEs) that are enjoying success, but not without their share of struggles. Through it all, they kept their spirit alive, and pursued their passion relentlessly. DTI, with its thrust of recognizing MSMEs as the backbone of the country’s economy, naturally came to their aid and made the ladder to success easier through various programs and initiatives, from mentoring activities (Kapatid Mentor Me series, SME Roving Academy, Negosyo Center) to trade fairs and shops (Go Lokal!, One Town One Product or OTOP).
Just like these inspirational entrepreneurs, DTI has also become a hero itself, helping many Filipino MSMEs over the years, and continue to help more. We invite you to come and read these remarkable stories which are a testament to the indomitable spirit of the Filipinos. Against all odds, they have made the journey — from Zero to Hero.