What better way to celebrate the season of giving than to buying local from our own micro, small, and medium enterprises (MSMEs), and giving local to your family and friends this Christmas.  

MIMAROPA might be more well known as a haven for tourist destinations, it shouldn’t come as a surprise that this archipelagic region is also home to a wide array of unique and specialized local products.  

Shopping local for the holidays has been made easier with the Department of Trade and Industry (DTI) -MIMAROPA’s adverts under the “PASA LOVE” Campaign, featuring food and non-food products from the region, fit for the yuletide season. DTI-MIMAROPA celebrates its local products and the region’s vibrant culture, tourism, and traditions. 

Episode 1 of DTI MIMAROPA’s Christmas Special Series, dubbed as “Make it Merrier with MIMAROPA”, highlights simple design tips and tricks for interior design, using specially-crafted novelty products from Marinduque, Occidental Mindoro, Oriental Mindoro, Palawan, and Romblon. “Make it Merrier with MIMAROPA” is divided into three major segments, particularly, the Living Room Makeover, Kitchen Makeover, Bedroom Makeover, and a bonus segment on thrifty Christmas decorations.  

Here are some of the local products you can get to deck your halls: 

For the full tips and tricks and other products featured, watch the video here: https://youtu.be/EbFG-GL60vk.  

Taking a turn into Christmas feasts, the “New Normal Holiday Handaan” advert, on the other hand, honors traditional Filipino Christmas dishes by giving them a modern twist, infused with products proudly processed and produced in the islands of MIMAROPA. Relive and elevate traditional holiday food and traditions at the comfort of your own homes.  

To check the full recipes and products used, watch the full video through this link: https://youtu.be/8Rkf6U9D8ds.  

For more information about the products and entrepreneurs, visit https://www.dti.gov.ph/pasalove/. ♦

Date of Release: 18 December 2020