MAKATI CITY–The Philippine Creative Industries Development Council (PCIDC), chaired by Department of Trade and Industry (DTI) Secretary Fred Pascual, has approved the framework for the Philippine Creative Industries Development Plan (PCIDP) in its third regular meeting on 21 February 2024.

Pursuant to Section 8 of the PCIDA, the PCIDP serves as the strategic roadmap guiding the objectives set by the Philippine Creative Industries Development Act (PCIDA). The development plan is the country’s strategic framework that sets forth its goals, targets, and strategies to achieve its vision of becoming Asia’s Premier Creative Hub by 2030.

Also, during the meeting, the PCIDC endorsed to President Ferdinand R. Marcos Jr. the nominees for the Council’s private sector representatives in five of the nine Creative Industries domains, namely Creative Services, Design, Publishing and Printed Media, Performing Arts, and Audiovisual Media.

“These pivotal decisions empower the DTI to harness the creativity and innovation within our diverse industries, bringing us closer to our vision of becoming Asia’s premier creative hub by 2030,” said Secretary Pascual as he emphasized the importance of the decisions made during the 3rd PCIDC meeting.

Moreover, the Council discussed plans for this year’s Philippine Creative Industries Month (PCIM) in September and reviewed the accomplishments of the member agencies in 2023, along with their 2024 plans related to the creative industries.

According to Undersecretary Rafaelita M. Aldaba, “Completing the membership of the PCIDC harnesses the diverse talents and perspectives of the private sector, which is necessary to propel our creative industries towards innovation, growth, and global recognition.”

Hence, the endorsement period will be extended for another month for some domains, specifically Cultural Sites, Digital Interactive Media, Traditional Cultural Expressions, and Visual Arts. Secretary Pascual is poised to submit the finalized lists of nominees for the Audiovisual Media, Creative Services, Design, Publishing and Printed Media, and Performing Arts domains to the President.

The PCIDC plays a pivotal role in driving the growth and development of the Philippine creative industries. It is composed of nineteen members including 10 ex officio members from government and nine regular members from the private sector. The latter are appointed by the President from a list of nominees put forth by the DTI secretary, in consultation with the Council. ♦

Date of release: 29 February 2024