ALABANG, MUNTINLUPA CITY — With the tireless and collaborative efforts of the technical and administrative working groups of the Department of Trade and Industry Region 2 under the leadership of Regional Director Leah Pulido Ocampo, partners, and sponsors, the Cagayan Valley’s 17th Padday na Lima Regional Trade Fair concludes with a whopping eight million pesos in total sales.

The sales generated by the 100 MSME exhibitors and farmers from all over the valley reached a total of P8,669,597.12 for booked, cash, and under-negotiation sales, both physically at the Festival Mall Alabang and digitally at The sales are even expected to increase, with additional sales still under negotiation in the business-to-business (B2B) matching activity of the Special Buyer’s Program.

The Bayanihan spirit remains the main ingredient in achieving this feat as the fair comes back to its original home, the first post-pandemic big event in the metropolis, and after a weeklong load of effort and hard work from both MSMEs and the organization from 7-13 August 2023.

These efforts are directed towards the vision of positioning the region as a major supplier of minimally processed goods for institutional use.

The weeklong event featured the Special Buyer’s Program, provincial showcases, tourism and investment opportunities, new and improved food and non-food products and pre-processed institutionally packed goods from Cagayan Valley that have undergone development through the different programs of DTI, a long list of special events, and a media experience tour.

Institutional buyers, sponsors and partners, consumers, media partners, local government units, and MSME collaborators expressed their gratitude and praised the agency for the specially curated features of the show, which they described as a spectacular show of flavors and colors, professional, and one-of-a-kind.

Thank you for celebrating with us and supporting our Cagayan Valley MSMEs and farmers.

Cheers to the flavorful and colorful success of the bountiful Cagayan Valley! #

Date of release: 14 August 2023