Product development attendees

Moving forward to enhance the salability and marketability of Cagayan Valley products, the Department of Trade and Industry (DTI) Region 2 concluded the Product Development for Bundle Gift Sets/Boxes: Presentation of Package Designs with select MSMEs for the food sector via Zoom on 13 January 2022.

This is a follow-through of the recently conducted one-on-one consultation and design conceptualization with the MSMEs and the tapped consultant on January 03 this year. 

Through virtual presentation, 10 MSMEs from the different provinces of Cagayan Valley keenly listened from the designer and openly interacted, evaluated, and accepted the design concepts focusing on eco-friendly gift packs and boxes suitable for all occasions.

The tapped consultant, Nicolai Njord Chua, Creative Director of Nicolai Njord Design Consultancy, developed and presented a total of 10 initial food packaging designs for the production of bundle gift sets of local food products.

On the other hand, Ramil Garcia, Chief of SME Development Division lauded the MSMEs for their dedication and commitment to work with the agency to enhance the quality of their products.

Garcia also commended the effort of Chua for providing a cool and balanced assessment and consultation, in view of the insights and feedback from the MSMEs.

“We, in DTI R2, would like to elevate the products of our region by enhancing and improving their quality. Through this product development, we are looking forward to a surge of ideas and excitement as we unveil new and improved package designs,” said DC Garcia.

DTI R2 looks forward to seeing the designs being incorporated to and launched as the agency builds wider markets for MSMEs and improves the quality of products they craft. ♦

Date of Release: 14 January 2022