The Department of Trade and Industry (DTI)-Region 2 held a free webinar on Business Opportunities in the Coconut Industry via Zoom and was simultaneously broadcasted through Facebook Live last 22-23 April 2021.  It was participated by over 100 coconut farmers, enterprises, growers, processors, LGUs, enthusiasts, and potential investors.

“The possibilities and opportunities for coconut both in the local and global scene are almost endless, and Region 2 has the potential to become an active industry player having a vast agricultural land that could serve as expansion areas for coconut production along with suitable agro-climatic conditions,” said DTI-Region 2 Regional Director Leah Pulido Ocampo in her opening message as she encouraged the participants to level up the region’s contribution in the coconut industry value chain.

Speakers and Participants during the webinar on Business Opportunities in the Coconut Industry conducted by DTI Region 2

Regional Manager Dennis D. Andres of the Philippine Coconut Authority (PCA) delivered a bold statement saying that five years from now, Cagayan Valley could be one of the major coconut-producing regions not only in the Luzon area but also a major producer of coconut and coconut by-products in the country.

The presentation on the value-addition of coconut products heightened the interest of the participants to engage in various business activities in coconut particularly on virgin coconut oil (VCO), coconut flour processing, coconut sap sugar production, coco coir and peat production, as well as coco shell and charcoal production as the profitability and market potential were highlighted.

Participants from all over the region including participants from abroad during the webinar on Business Opportunities in the Coconut Industry

Interestingly, it was affirmed in the discussions that based on studies, VCO has anti-viral, anti-microbial, anti-protozoal, and anti-fungal characteristics and is also loaded with anti-oxidant properties which strengthen the immune system. Thus, increasing the market demand for VCO products.

Ms. Maureen Pasciolco, owner of Pasciolco Agri Ventures, inspired the participants by sharing her humble beginning as an entrepreneur until she became one of the pioneer producers of VCO in 2002. From a small production area, it has expanded and now has three plant locations in Quezon and Batangas, creating over a hundred direct and indirect jobs.  Pasciolo’s Agri Ventures’ market has reached as far as Europe, United Kingdom, the United States of America, Canada, and countries in Asia like Japan, Korea, Singapore, Macau, Hongkong, Taiwan, and Malaysia. Her success has been attributed to its company’s desire and commitment to continuously innovate and offer quality products by complying with various quality standard certifications and displaying the courage to expand to new markets.  Her story is a strong testimony that indeed in coconut, tayo ay aangat.

The two-day webinar was indeed very informative. Relevant topics were tackled with the industry experts from PCA, Export Marketing Bureau (EMB), Department of Science and Technology (DOST), and Landbank-Cagayan Lending Center. ♦

Date of Release: April 28, 2021