Now on its 22nd year, the much-awaited Likha ng Central Luzon Trade Fair will still be held from 13-17 October online. Regional Director Judith P. Angeles of the Department of Trade and Industry Regional Office 3 (DTI-Region 3) said that the Likha Trade Fair will continue through an easily accessible online platform that will allow buyers to see the best products of the region. She added that DTI organized the virtual trade exposition to promote and sell the quality products of Central Luzon micro small and medium enterprises (MSMEs). She further noted that this is the best time to support our local entrepreneurs who have been affected by the present pandemic.

To view and buy the products of the more than 100 Likha trade fair participant MSMEs from Central Luzon, the virtual trade exposition can be accessed by buyers at this website: . Buyers can also register through this link:

Sellers from Aurora are expected to showcase their well-known bamboo, driftwood and sabutan products while Bataan MSMEs will sell their housewares, marine products, and cashew delicacies. Bulacan will again showcase their world class handmade jewelries, turmeric products, bags, and sauces. Entrepreneurs from Nueva Ecija will showcase their barongs, footwear, and dairy and mushroom products during the fair. Pampanga participants will sell their famous lanterns and homemade nuts and delicacies while Tarlac will showcase their pottery, home décor, and potato wine. The best of Zambales’ products such as cashew, bignay wine, sweets, and chicharon will also be on display.

The Likha ng Central Luzon is the major regional promotion activity held annually since 1999. It serves as the culminating activity of a package of industry and trade related programs given to MSMEs in the region such as training programs/seminars, business consulting, design and labeling, product development and cliniquing. These activities aim to develop the technical capabilities of the micro and small enterprises and eventually, helping them gain more market exposure and enabling them earn more.

The Likha ng Central Luzon Virtual Trade Expo 2020 is organized by the DTI-Region 3 in partnership with the PLDT Kaasenso Project with the support of the Philexport-3, the Regional Development Council-3, Central Luzon Growth Corridor Foundation, Inc., and the Bureau of Small and Medium Enterprises Development.♦

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Date of Release: 12 October 2020