Cabuyao City and Calamba City, Laguna — The Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna), thru its Comprehensive Agrarian Reform Program (CARP), conducted a consultancy meeting on business expansion and product innovation to members of Mabato Coffee and HVC Agriculture Cooperative in Calamba City, Laguna, and Greenthumb Agricultural Farm in Cabuyao City, Laguna, recently.

Rodel Anunciado, consultant with degrees on both agriculture and business administration, did a one-on-one advisory session with Ronnie Villanueva, head of Mabato Coffee and HVC Agriculture Cooperative. For Anunciado, the cooperative might want to invest on coffee brewers and product test different variants for their locally produced and processed coffee to match current trends on artisanal food.

Meanwhile, owner of the Greenthumb Agricultural Farm, Juanito Andal, discussed his plans of transforming his usual farm into a recreational haven for families, bikers, and travelers. Anunciado reminded Andal to first better-know the profiles of his target clients and their demands into which he could draw-out what more his farm can offer.

Being part of the Agrarian Reform Beneficiaries (ARBs) in Laguna, both the Mabato Coffee and HVC Agriculture Cooperative and Greenthumb Agricultural Farm are grateful committed on developing their respective businesses. In return, DTI-Laguna OIC Provincial Director Marcelina B. Alcantara expressed the Department’s continuous support and is looking forward for more on-site and in-depth consultancy sessions to ARBs and micro, small, and medium enterprises alike. (LMdLBayunggan, DTI-Laguna)♦

Date of Release: 30 March 2021