crowd shot of the participants of the virtual meeting

To empower people, businesses, communities, and institutions to drive economic development and improve lives around the world and in Canada by sharing the right expertise and experience, the Canadian Executive Service Organization – Accelerating Women’s Empowerment (CESO-AWE) together with the Department of Trade and Industry conducted a Virtual Entry Meeting with Nenita B. Mendoza of NBDM Farm and Food Processing, and CESO Advisor James White last 14 October 2021 via Zoom.

Even though faced with the COVID-19 pandemic, CESO together with DTI continues its commitment to catalyzing MSMEs’ potential to grow, compete and excel through virtual assignments and remote mentorship. CA James White, who recently assisted Mira’s Turmeric Products, Lipa City, in marketing, was presently assigned to be the advisor of NBDM Farm and Food Processing, a micro-entrepreneur which was endorsed by the Department of Trade and Industry (DTI) Quezon for inclusion in CESO-AWE Program and currently engaging in ginger & turmeric processing in Calauag, Quezon.

During the entry meeting, CA White introduced himself to Nenita Mendoza, and vice versa. It was followed by a brief discussion of the sales and marketing development, personnel, management, operational requirements, production capacity, products and services offered, project cost and funding, labeling and packaging, and other things that are related to the current status and issues that are facing by Mendoza. CA White asked if she’s willing to adopt e-commerce usage in her business for it offers business a whole range of opportunities, from marketing opportunities to increasing products ranges to generating more sales, and with an optimized and well-developed website she can not only achieve these goals but also offer her customers around the clock, convenient service, that can boost her business. He also asked Mendoza about the Public Health Orders and restrictions in her area. Mendoza affirmed that she’s optimistic as she envisioned 2022 would be a great year for her as the health restrictions lifts and lightened. Also, to help minimize the packaging cost, the Negosyo Center Calauag will support the micro-entrepreneur in printing their labels. The discussion was ended with an assignment to submit the photos of the products that Nenita is currently selling in the market.

Present in the meeting is CESO Project Officer Vener Valerio together with DTI’s Business Development Division staff Ms. Honeylee Eclavea, represented by Negosyo Center Business Counsellor Ma. Isabel C. Hirang.♦

Date of Release: 22 October 2021