To pool efforts to improve the marketing strategies and sustain the businesses of the micro, small, and medium enterprises, the Department of Trade and Industry Region 4-A will hold its 10th KALAKAL CALABARZON regional trade fair with the theme, “Kalakalan ng mga produktong galing sa CALABARZON sa araw ng Kalayaan,” on June 9-13, 2023 at the Palm Drive Activity Center, Glorietta 2, Ayala Center, Makati City. This is in partnership with DTI’s Provincial Offices of Cavite, Laguna, Batangas, Rizal, and Quezon.

This year’s Kalakal will showcase 50 MSMEs who are beneficiaries of different DTI interventions—One Town, One Product Next Generation Program (OTOP NextGen), Shared Services Facilities (SSF), KAPATID Mentor ME (KMME), and Comprehensive Agrarian Reform Program (CARP). These programs enabled the exhibitors to enhance the quality, design, and marketability of their products to heighten buyers’ interest in supporting locally manufactured products.

“Since 2014, the DTI 4-A has been providing our CALABARZON MSMEs a venue for promotion and selling of their products and services. This will be the second time that KALAKAL CALABARZON will be set up in Makati City as we opt to showcase our region’s high-quality and innovative but affordable products to reach a bigger market. We hope that the public will continuously show support for our very own craftsmen and entrepreneurs by buying and going local,” said DTI 4-A OIC-Regional Director Marissa C. Argente.

DTI 4-A invites everyone to visit the KALAKAL CALABARZON 2023 and choose from a wide variety of personal gifts, consumer goods, handicrafts, home décor, textiles, fashion, and other local and design driven goods. For more details about the fair, kindly contact the Office at

Date of Release: 18 May 2023