Screen capture of the MSMEs beneficiaries of KMME-MME batch 2023.

The Department of Trade and Industry Region 4-A, in partnership with the Philippine Center for Entrepreneurship (PCE)-Go Negosyo, rolled out the second batch of KAPATID Mentor ME-Money and Market Encounter (KMME-MME) Online Program on August 15, 2023, via Zoom. 51 CALABARZON mentees from the cafe and carinderia sector will undergo the program.

The KMME-MME Online is designed to integrate the Money Market Encounter (MME) into the regular KMME Program. This aims to provide a platform for existing and aspiring micro, small, and medium enterprises (MSMEs) to learn and be inspired by the entrepreneurial journey of mentors online, adapt their business strategies in responding to the challenges of the new normal business environment, be the channel for capacity building on an online platform using the KMME modules and canned lectures via webinar, and provide an avenue for business mentorship of the waitlisted MSMEs across the regions and enhance their resiliency through a crisis.

“Our DTI Secretary Alfredo Pascual put on the top of his list of priority strategies the scaling up of MSMEs from micro to small, from small to medium, and from medium to large. Our real goal here is to produce confident MSMEs with the right mindset and business know-how that will enable them to sustain and scale up their businesses,” said DTI Regional Operations Group Undersecretary Blesila Lantayona.

The KMME-MME online program has ten modules: entrepreneurial mind-setting; marketing mindset; business model canvas; operations management; digitalization; supply and value chain; enterprise accounting/financial management; human resources/organization management; product development and marketing expansion and internationalization; and good governance & ethics. Webinars on the Digital Shift & The Great Reset will also be presented.

After the ten modules, a coaching session will be held to improve the business improvement plan (BIP). After the two-week coaching, the mentees will present their BIPs to a panel of evaluators.

According to Go Negosyo Coordinator Rholan Christian Nuqui, the program has already produced 792 online mentee-graduates this 2023 and 12, 176 face-to-face and online mentee-graduates from 2016 to 2022, formed a community of MSMEs, and established business linkages.

“The KMME-MME program is developed as a practical delivery mechanism for the same mentorship modules, including access to money and market, to guide and assist MSMEs. Thus, we wish that our mentees will enjoy their journey as they become better entrepreneurs and create better business models to navigate in this new normal, “said Pocholo Soliven, President and CEO of Soliventure Philippines, Inc. and Go Negosyo Mentor Coordinator.

“Day one of our KMME-MME program is always exciting and significant to our mentees, and I hope that the energy you have today will stay with you until the rest of the sessions. Throughout your whole journey in this program, we will guide and stay with you—from start to finish,” said DTI 4-A OIC-Regional Director Marissa Argente in her welcome remarks.

The KMME-MME Online is a public-private partnership program between the DTI and the PCE-Go Negosyo to provide business coaching and mentorship for entrepreneurs across the country. If you want to be a mentee of the KMME-MME Online, visit your nearest DTI Regional and Provincial Office or Negosyo Center nationwide.

To join the program, you must be at least 18 years of age, a resident of the region with valid ID, with registered business and operating for at least one year, with recommendation letter from partners or local officials, willing to attend 10 modules on specified schedules, willing to enter into a Contract of Commitment, must have employees/team, and must have a laptop/mobile device, strong internet connectivity, and a headset.

Date of Release: 15 August 2023