Department of Trade and Industry (DTI) Laguna has been assisting its micro, small and medium enterprises (MSMEs) through marketing activities such as trade fairs and business matching in line with the Department’s thrust to actively and continuously look for ways to help our MSMEs thrive and flourish despite the pandemic.

In partnership with SM Supermalls, DTI Laguna brings in the best Laguna products in SM Baguio City through a Kalakal Laguna. This is an initiative of DTI Laguna to link MSMEs to local government units and private sectors for the provision of a designated place where they may sell their products directly to the consumers.

This April 2022, considering market promotions and wide market linkages in Baguio City, DTI Laguna conducts its Kalakal Laguna at SM City Baguio from 21 – 24 April 2022 in alignment with the celebration of the onset of the summer season.

A total of 11 Laguna entrepreneurs showcased their products in the City of Pines, ranging from food delicacies to fashion accessories and footwear plus health and wellness.

The ceremonial opening happened on 21 April 2022, it was participated in by, DTICAR OIC-Regional Director Juliet P. Lucas, DTI-Benguet Provincial Director Samuel Gallardo, DTI-Laguna Provincial Director Clarke Nebrao, our partners from the SM Baguio City headed by Ms. Rona Vida Correa and the Laguna MSMEs.

During the course of the event, the MSMEs were able to capture potential clients or buyers and were also able to boost sales at the trade fair. Through the same, they were also exposed to the dynamics of participating in a trade fair amidst the threats of COVID-19. All in all, the objectives were properly met with the implementation of this project.♦

Date of Release: 28 April 2022