It has always been the Department of Trade and Industry’s (DTI) priority to help micro, small and medium enterprises (MSMEs) in their businesses. Negosyo Centers (NC) are established in different municipalities to help MSMEs in improving their own business through various training and seminars.

As part of the Small and Medium Enterprises Roving Academy (SMERA), DTI Laguna through Negosyo Center Rizal held a successful webinar on Marketing Strategies in the New Normal” on 27 March 2022. This webinar aims to strengthen MSMEs by getting practical and crucial ideas for business growth.

Christine Malabanan Fabula was the resource speaker of the said event. She is a public school teacher and an entrepreneur as well. Fabula shared her knowledge and experiences as she talked about strategic marketing management and the “New Normal”.

The webinar lasted for two hours and ended with closing remarks from the OIC-Division Chief of Business Development Division, Maria Clara Conopio. Participants were asked to answer a client satisfactory feedback form. Attendees were grateful for the programs being provided by the DTI and local government unit (LGU) as this will greatly contribute to the growth of their business in this time of the new normal. ♦

Date of Release: 27 May 2022