Screen capture of zoom presentation alongside with the participants of the webinar.

CAVINTI, LAGUNA — The Laguna Provincial Office of the Department of Trade and Industry (DTI) through its Negosyo Center Cavinti in partnership with the Local Government Unit of Cavinti expanded marketing strategies of the micro, small and medium enterprises in the area through a Web-based seminar entitled “Gearing Up Marketing Strategies: Traditional to E-Marketing and Consumer Education” held via Zoom last June 15, 2023.

This seminar’s goal is to empower these MSMEs and help them understand marketing strategies and how they can boost their sales and broaden their market by getting ahead of the competition. In addition to, the seminar also aims to inform these businesses on how to achieve and communicate a sustainable competitive advantage over rival businesses by understanding the needs and wants of their customers. It also aims to support the participants to use minimum resources with maximum output through Strategic Marketing along with the education on their consumer rights and responsibilities. Providing consumer education is part of DTI’s continuous commitment to provide business and consumer information to potential and existing entrepreneurs.

Present during the virtual activity was Mr. Keith Xyrus A. Real, the Business Permit and Licensing Office Designate of Cavinti, Laguna, who gave his opening remarks as well as provided a brief description and importance of the topics included for discussion. The first resource speaker, Mr. Joel Nico A. Toriano of Negosyo Center Lumban, discussed the benefits of marketing strategies and the difference of traditional to E-marketing and listed different types of E-marketing platforms that best suit MSMEs’ line of business. Participants were taught how to identify their target market and formulate effective marketing strategies to increase their sales. Likewise, sample videos of effective marketing strategies were presented during the seminar.

Following the discussion, Ms. Avegail D. Agojo of Negosyo Center Bay, delivered consumer education particularly the consumer rights and responsibilities to enhance consumer protection and remind each attendee to exercise these rights responsibly so that we can all actively contribute to a fair and equitable society.

The seminar was concluded with the participants expressing gratitude for gaining new ideas on how to run their business. ♦

Date of Release: 26 June 2023

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