Approaches to advertising have changed dramatically over the past five decades, from newspapers, cinema, radio, television to internet and more recently, social networking. With advances in technology, consumers are now in control of the media message they want to receive.
On Facebook, the world’s largest social network, advertising is an important way for businesses to connect with an audience.
But Facebook Ads are all about getting your message in front of exactly the right segment of people who are most likely to want your services or products. If you want to get the best results, it’s important to understand the different Facebook Ad types and targeting options before you dive in.
The Department of Trade and Industry Region 7 (DTI-Region 7) recently started a series of webinar sessions on Facebook Ads strategies for e-commerce and online business. From planning their first ad to developing campaign strategies during the webinar, resource speaker Romeo Nicolas Bonsocan of Bisaya Digital will walk digital entrepreneurs through everything they need to know about Facebook Ads.
The sessions are held every Thursday in June this year via Zoom and Livestream at the DTI-R7 Facebook Page.
To rewatch the webinar sessions you may click on the following links:
Setting the Winning Ad Strategy (3 June 2021)
https://fb.watch/66rqS1zfOQ/
This session will prepare digital marketers on what mindset they need to have when creating Facebook Ad campaigns and setting them up for success in 2021 and beyond.
Creating Successful Ad Content (10 June 2021)
https://fb.watch/66rT9Z4HlG/
This session will tackle the elements of creating a successful Facebook
Ad content, specifically on copy and creatives (videos or graphics). By the end of the session, they will know how to create their ad campaigns.
Upcoming sessions:
Launching Ad Campaigns That Work in 2021 (17 June 2021)
This session will discuss how to use Facebook Ads Manager and the advanced strategies and metrics to familiarize when creating profitable Facebook ad campaigns in the Philippines.
Growing To 10X Your Ecomm Business (24 June 2021)
This session will explore strategies for growing e-commerce business in the Philippines and optimizing ad campaigns for sales and loyalty from customers.
All finished sessions are available for review on the official Facebook page of the Department of Trade and Industry Central Visayas (@DTI.Region7) and its YouTube channel (@DTI7 Digital). ♦
Date of Release: 16 June 2021