As a child, Alan Caballes used to join his father in delivering their goods to the community. The Cebuano family is engaged in cakes and pastries established by their hobbyist mom, Janet, in Cavite since 2000. With its good reputation of having delicious delights, the store thrived and customers grew steadily.

Allan Caballes

In high school, Alan already experienced sending out products himself. There were times when he would damage their products but he learned his lessons along the way. This has taught Alan to become more careful and hands-on with the venture.

With the family’s hopes of taking the taste of sweet memories back to their hometown, they have decided to expand the business and establish a branch in Cebu in 2010.

However, in 2014, sweets turned sour when a sad memory happened to the family as Alan’s older brother died. His parents then decided to settle in Cebu and Alan followed them too. The ownership of their business was also transferred to him the year after.

While remotely handling its main branch in Cavite, a second store in Cebu was established in 2016.

Cakes and Memories has joined commemorations of different events among Cebuano families including weddings, birthdays, and baptismal. The business is also the first and premier supplier of 3D projection cake mapping in Cebu City.

Alan’s proprietorship has been even more validated when he joined DTI’s Kapatid Mentor Me program. This has allowed him to review the ins and outs of the business, pricing and costing, and sales.

Though the pandemic has put a chain to the doors of their first branch in Cebu, the other branches were sustained thru e-commerce. Alan has reviewed his business model canvas and shifted to doing business online to continuously share the sweet memoirs.

To date, Cakes and Memories has tripled its employment and doubled its revenue. The business has continued to realize its mission. With every piece of cake, today’s moments become tomorrow’s memories. For orders, you may reach them via their Website: and social media accounts including Facebook page: Cakes and Memories – Cebu and Instagram: @cakesandmemoriesstudio. For more information on local products and produce proudly made from Cebu, visit the DTI Cebu Facebook page.♦

Christmas Cake
Christmas Brownies

Date of Release: 23 December 2020