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Luisiana, Laguna — On March 7, 2024, the Cooperatives and Livelihood Development Department of Calamba City (CLDD), in partnership with the Laguna Provincial Office of the Department of Trade and Industry (DTI-Laguna) through the Negosyo Center Program, conducted a seminar on basic pricing and costing cum consumer education to provide entrepreneurs with information on different factors needed to consider in terms of pricing, including various pricing strategies and appropriate costing to maximize profit as well as tips that may help them in business decision-making. It was attended by 38 potential and existing Calamba-based entrepreneurs comprising members of association and sole proprietors.
Ms. Angelica Fae Rodriguez, CLDD Cooperatives Development Specialist II, officially opened the program wherein she briefly discussed the upcoming events hosted by CLDD and other programs and assistance that their Department provides in support to entrepreneurs’ growth and development.
The topic Basic Pricing and Costing was presented by Ms. Rica Mae Ceria, Negosyo Center Business Counselor. Ceria discussed proper costing and pricing, different factors to consider in pricing products or services, and various pricing strategies. Moreover, a step-by-step tutorial on computation of manufacturing and operational costs such as raw materials, packaging supplies, labor, and overhead costs was thoroughly explained which allowed the participants to apply their learning during an activity involving costing and pricing of a product chosen by their group. Representatives presented their product including its total cost, selling price, and price margin as well as the challenges that they encountered during the costing process.
It was followed by a brief presentation of Negosyo Center Services and Consumer Education by Mr. Joel Nico Toriano, also a Negosyo Center Business Counselor. Toriano highlighted the different programs and services offered by Negosyo Center and consumer rights and responsibilities to raise business owners and consumers’ awareness.
The program ended with a closing remarks by Ms. Phoebe Cervantes, CLDD Product Development and Marketing Head, in which she expressed gratitude to the participants and invited them to join their hosted events (RMGCeria, DTI-Laguna). ♦
Date of Release: 17 April 2024
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Jalajala Rizal - The Department of Trade and Industry (DTI) Rizal Provincial Office was invited by the Municipality of Jalajala Rizal, to once again be part of the Local Government initiative “Forum on Livelihood Program, Resource Information and Technology for Small Business Owners”.
The program initiated by Mayor Elmer C. Pillas, generally aim to improve the knowledge of Micro, Small and Medium Enterprises (MSMEs) on sustainable livelihood and use of modern technologies to improved business opportunities.
Ms. Marlene G. De Luna, DTI Rizal Senior Trade Industry Development Specialist represented the agency and discussed its programs and services that intend to assist Micro Small Medium Entrepreneurs (MSMEs) in Province.
On the same day, 23 sari-sari store owners received livelihood kits from local government. LGU Business Permits and Licensing Office (BPLO), as the lead department, was represented by the office head Ms. Kayle P. Bathan. The mentoring program was graced by the presence of Municipal Administrator Ernesto Tambongco and Municipal Social Welfare and Development Officer Karen Viterbo. ♦
Date of Release: 17 April 2024
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Victoria, Laguna — The Department of Trade and Industry - Laguna Provincial Office (DTI-Laguna), through its Consumer Protection Division (CPD), inspected three (3) service and repair enterprises (SREs) for accreditation renewal on February 29, 2024, in San Pedro City, Laguna.
The three (3) SREs engaged in air-conditioning and refrigeration were visited for on-the-spot evaluation and assessment. Owners, supervisors, and/or technicians were interviewed as part of compliance checking. They were also briefly oriented about PD 1572 and its importance to help them recall the process and requirements.
This regular monitoring activity is in line with the Presidential Decree No. 1572 (PD 1572), Series of 1978, which mandates the DTI to regulate and control the operation of SREs for motor vehicles, heavy equipment and engines, and engineering works; electronics, electrical, air-conditioning, and refrigeration; office equipment; medical and dental equipment; and other consumer mechanical and industrial equipment, appliances, or devices, including technicians.
In accordance with the PD 1572, DTI-Laguna continuously reminds SREs that their shops, as well as their technical personnel, are required to be accredited first by the DTI before their operations. SREs located in Laguna may apply at the DTI-Laguna, located in Banca-Banca, Victoria, Laguna. For inquiries, applicants may contact the Consumer Protection Division through r04a.laguna@dti.gov.ph or at +639175004317 (ALSLinga, DTI-Laguna). ♦
Date of Release: 04 March 2024
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The Department of Trade and Industry – Rizal Provincial Office recently conducted a meeting with the United Architects of the Philippines and AiTech IDEA FabLab on March 8, 2024, focusing on the utilization of Building Information Modelling (BIM) in the Shared Service Facility (SSF) for Construction, GDH, and Furniture (Innovation, Design, Engineering, Art IDEA FABLAB). The meeting was conducted at AiTech IDEA Fablab, Brgy. San Jose, Antipolo City.
The heart of the discussion revolved around the integration of bamboo architecture within the BIM framework. Arch John Jimenez and Arch Carmen from UAP discussed the possibilities offered by BIM in creating a comprehensive 3D model of a Bamboo Community Center. Through BIM, details, designs and features will be visualized, providing a holistic view of the community center before the construction begins.
The discussion also delved into the activation of BIM software licenses at AiTech, a pivotal step in aligning the institution with cutting-edge technological advancement. A dedicated segment of the meeting also focused on training Aitech’s qualified professors in effectively utilizing these BIM tools. This strategic move not only ensures that the institution remains at the forefront of BIM integration but also equip educators with the knowledge to impart essential skills to the next generation of architects and engineers.
The meeting was participated in by CTIDS Sharon F. Dioco, TIDS Noralyn Halimao and SSF Staff Paolo Garrovillas of DTI while AITECH was represented by Engr. Michelle Mallari, Ms Eunice Doblada, Mr. Aldreb Sarabia and Mr. Normando Cervantes. ♦
Date of Release: 11 March 2024
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In the tranquil landscapes of Maitim Bay, Laguna, where the breeze whispers tales of tradition and innovation, Buko Pandesal Bakeshop stands as a beacon of resilience, creativity, and the enduring legacy of family entrepreneurship. Amidst the tantalizing aroma of freshly baked goods, Aira May Cueto and her family have crafted a narrative of triumph—a journey that inspires, uplifts, and exemplifies the essence of Filipino ingenuity.
Their journey began with a humble dream—to blend the cherished flavors of Filipino baking with a contemporary twist. Inspired by the time-honored traditions of their family's bakery, they embarked on a quest to create something truly extraordinary. Fueled by passion and fortified by familial support, they transformed their vision into reality, birthing Buko Pandesal Bakeshop—a neighborhood bakery where tradition meets innovation.
At the heart of their enterprise lies a commitment to delighting patrons with Filipino delicacies infused with modern flair. Their star creation, the Buko Pandesal, quickly became a household favorite, marrying the comforting familiarity of pandesal bread with the luscious sweetness of buko pie filling. Each bite is a symphony of flavors—a tribute to the rich baking heritage of the Philippines and the beloved coconut, or "buko," which holds a special place in Filipino culture as a versatile ingredient in various dishes and desserts.
Nestled in the serene surroundings of Bay, Laguna, their bakery became a haven of warmth and hospitality—a place where customers are greeted with smiles and the irresistible scent of freshly baked treats. Yet, amidst the tranquil facade, their journey was marked by challenges. The onset of the pandemic had cast a shadow of uncertainty, threatening to disrupt their flourishing enterprise. However, undeterred by adversity, they embraced innovation and adaptability, navigating the turbulent waters with unwavering resolve.
Their relocation from San Pablo to Bay, Laguna, prompted by losses incurred during the pandemic, marked a pivotal chapter in their journey. Determined to persevere despite setbacks, they seized the opportunity to rebuild in a new location, closer to their residence in Los Baños, Laguna. Despite the challenges of relocation, they remained resolute in their commitment to their craft and their community.
Throughout their odyssey, the Department of Trade and Industry (DTI) emerged as a beacon of support and guidance, offering invaluable assistance in navigating the intricate landscape of entrepreneurship. From deciphering regulatory requirements to accessing government assistance programs, DTI served as a steadfast ally—a testament to the power of collaboration and community support. The DTI's intervention through the Barangay Micro Business Enterprises (BMBE) program provided essential support, empowering Buko Pandesal Bakeshop to navigate business intricacies and unlock opportunities for growth, including tax exemptions.
Despite the hurdles they faced, Buko Pandesal Bakeshop continued to flourish, each milestone a testament to their resilience and determination. From receiving accolades to expanding their reach, their journey embodies the spirit of Filipino entrepreneurship—a testament to the boundless potential of passion and perseverance.
Looking toward the future, their vision is one of growth and innovation. With plans for expansion and diversification, they remain steadfast in their commitment to excellence, inspiring a new generation of entrepreneurs to dream boldly and pursue their passions with unwavering determination.
In the annals of Filipino entrepreneurship, Buko Pandesal Bakeshop stands as a shining example—a beacon of hope and inspiration amidst challenging times. Their journey is not merely one of success but of resilience, creativity, and the enduring power of family legacy. As their odyssey continues to unfold, they serve as a reminder that, with dedication, innovation, and a dash of creativity, anything is possible. Presently, Buko Pandesal Bakeshop is actively participating in a series of seminars conducted by the DTI in partnership with the Department of Science and Technology (DOST), focusing on food safety and related topics, further demonstrating their commitment to excellence and continuous improvement.
Embodying their tagline "Tikman nang Maibigan" (taste it, and you'll be hooked), Buko Pandesal Bakeshop not only aims to provide delightful treats but also seeks to inspire their fellow entrepreneurs to infuse every aspect of their business with passion and care. Through their journey, they have learned that exceeding expectations and staying motivated are keys to success, reminding aspiring entrepreneurs that every challenge is an opportunity for growth and every setback is a chance to rise stronger.
As a new generation of entrepreneurs, Aira May and her siblings continue to carry forward the family legacy, following in the footsteps of their father who also ventured into entrepreneurship and participated in DTI programs. With their small business, they exude eagerness and determination, ready to carve their mark in the ever-evolving landscape of the business world.
With a branch established in Mandaluyong, their aspirations extend beyond local horizons. While their current focus is on serving their community and neighboring areas, their ultimate goal is to introduce their products to other regions and, perhaps one day, even beyond the shores of the Philippines, spreading the unique flavors of Buko Pandesal to the world and leaving a lasting imprint on the global baking culture. ♦
Date of release: 08 May 2024
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JALAJALA, LAGUNA -- Jalajala is a town situated along Laguna de Bay and most of the people in this town depend their source of living from fishing. Aside from tilapia and milk fish, bighead carp are among the bulk of fishes caught by the fishermen that causes oversupply and low income for them. With this scenario seen by the members of the Sipsipin Multi-purpose Cooperative (SMPC), they want to help the fishermen and do something valuable to the bighead carp along with the tilapia and milk fish. SMPC is an Agrarian Reform Beneficiaries Organization assisted under Comprehensive Agrarian Reform Program (CARP) of Rizal,
In 2010, a Fish Processing Project was established by the SMPC that started in a kitchen-type smoked fish production using household-type utensils and sun-dried fish drying. Seeing the market demand for smoked fish and dried fish, the cooperative decided to improve their production and made it possible with unwavering support from different agencies such as the Department of Trade and Industry (DTI), Department of Agrarian Reform (DAR), Department of Labor and Employment (DOLE), Department of Science and Technology (DOST), Department of Agriculture (DA), and Local Government Unit of Jalajala and Rizal.
Moreover, to continuously innovate products the cooperative also learned to make fish noodles with the help from DTI Rizal CARP. This Fish Noodles was on demand in different countries such as in Vietnam during that time. However, with the difficulty in sustaining the supply and quality of fish in the area, the processing of fish noodles was not sustained.
Yet, these challenges did not stop the cooperative to their goal to improve the lives of their members and people in the community. With perseverance, their skills in processing noodles, and unwavering support from the government agencies, SMPC shifted their business to vegetable noodles processing because they saw the demand for it, and that’s how SMPC’s SIPSARAP Pansit Canton was born. SIPSARAP Pansit Canton is a promising product for it is one of the foods every Filipino love to eat, always present on every occasion, and can be served in different ways.
DTI Rizal CARP continuously supported SMPC by enrolling them to the One Town One Product Next Generation Program of DTI that helped in improving the packaging and labelling of their product. Also, SMPC was able to join different marketing activities such as provincial trade fairs held in different malls such as in Robinsons Place Antipolo, Eastwood Central Plaza, and Waltermart Antipolo that expanded their market and generated more income.
For 2023, SMPC was able to upgrade their technology in processing and enhance their processing facility that made their processing efficient to produce more quality products
and cater to the demand of the market. From 30 packs of SIPSARAP Pancit Canton a day, they can now produce 100 packs, and it doubled their income from Php 5,000 to Php 10,000 – 12,000 per month.
Moving forward, SMPC’s goal is to always ensure that they make quality products, which is why they plan to acquire the Food and Drug Administration License to Operate certificate. Also, they hope to expand their market more in Rizal and its nearby provinces. ♦
Date of release: 3 January 2024
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Jasmin Allison Obatay, a dynamic Gen Z entrepreneur, has etched her success story with a passion for business and marketing that ignited during her formative years. Despite pursuing a degree in BS Electrical Engineering at the University of the Philippines Los Baños, her entrepreneurial spirit burned brightly from a young age. Even in high school, she was already showcasing her business acumen by selling homemade snacks to her classmates.
During her college years, Jasmin explored the world of fashion and engaged in various buy-and-sell ventures, demonstrating her versatility and determination. Her journey took a significant turn when she entered the world of awards and plaques. Drawing from her experience as a sales agent for an awards supplier, Jasmin, along with her family and partner, founded JAO Plaque Awards in December 2020.
Navigating the challenges of the pandemic, JAO Plaque Awards set out to provide quality, unique awards to clients in the Rizal area and surrounding communities. The company quickly gained recognition, and in 2022, Jasmin's efforts were celebrated when she was named one of the top 10 Entrepreneurs under the BPI SEAL-SEGA program by BPI and Bayan Academy. Her compelling business pitch earned her a financial grant of 100,000, marking a pivotal moment in her entrepreneurial journey.
JAO Plaque Awards has thrived on a foundation of creativity and innovation. With a team of talented creatives and skilled artisans, the company has crafted awards that are not only visually stunning but also carry profound meaning. The team's dedication to pushing the boundaries of design and production has led to the creation of impactful awards that celebrate achievement.
As the company expanded, so did its commitment to the community. JAO Plaque Awards aims to provide job opportunities to housewives from socialized housing communities, enabling them to earn while staying close to home. The company's mission goes beyond profit, focusing on the inspiration its awards bring to individuals and organizations.
Jasmin's journey to success took another leap when she connected with the Department of Trade and Industry (DTI) Rizal. Despite initial setbacks in joining the Kapatid Mentor ME program, she persevered and eventually secured a spot in the program during the first quarter of 2023. Excelling in the Business Improvement Plan presentation, she garnered recognition as one of the program's best presenters.
Her success continued as she was endorsed to the DTI flagship program, One Town One Product Next Generation. Exposure to provincial trade fairs sparked an idea to create a retail product for children. Jasmin seized this opportunity, collaborating with Mr. Ronald Rommel Viloria, the designer-consultant of OTOP NG, to bring her vision to life.
With strategic marketing moves and participation in trade fairs, JAO Plaque Awards gained a significant influx of orders. Jasmin's smart business decisions led to her showcasing trophies on PHILGEPS, and the company outgrew its original location to accommodate a newly purchased printing machine and finished products.
In 2024, reflecting the company's growth, Jasmin expanded the business name's territorial scope from barangay to national. Undeterred, she continues to work tirelessly to carve a prominent place for JAO Plaque Awards in the trophy-making industry. Jasmin Allison Obatay's success story stands as a testament to her resilience, creativity, and unwavering commitment to excellence. ♦
Date of release: 31 January 2024
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This is a story of a father and a retired overseas Filipino worker (OFW) from Liliw, Laguna. Mr. Victor Esmeris, a husband and a father of two, worked as a licensed architect in Saudi Arabia for over 32 years. After his retirement, he developed a land and turned it into a nature farm that became famous in the small town of Liliw, Laguna.
As an architect who has vast knowledge in architectural design and with full experience, he established the idea of this famous nature agritourism farm in Liliw, Laguna. The ideal mind of this retired OFW burst out as he wanted to be an outstanding example with his fellow retired OFWs. To be productive, he decided to seek help and coordinated with the Local Government Unit of Liliw to establish a nature farm that will not only help the town improve its tourism but also give jobs to the local community. With the help of the Tourism Department of Liliw, Laguna, the “Esmeris Nature Farm” was established in 2018.
The first idea was to develop the land to make a farm where they can plant different vegetables and trees but later on the owner decided to turn it into an agritourism park because of the beautiful scenery of the farm. However, the park faced challenges due to the COVID-19 pandemic and had to temporarily close for 2 years. When the local government gave the signal to reopen, the park became famous for its beautiful nature sceneries and started attracting visitors from faraway places. The park gained large popularity boost and attracted visitors from distant towns after being featured in the TV show Unang Hirit.
After experiencing success with his farm, Victor is still seeking for more to further expand his knowledge by attending seminars and other services offered by the Department of Trade and Industry that is based in the province of Laguna (DTI Laguna). He believed that continuous improvement is important for the park and attended various seminars to gain new insights. From these seminars, he has developed the idea to open a canteen and cafe within the park providing additional service for the clients and with affordable price also.
With continuous participation in various seminars, he later came up with an idea to utilize the coconut trees in the park. He then decided to try and create the local wine called “lambanog,” which is very popular among the community. The idea of Victor was to level up and improve the local product lambanog. With the help of some wine experts, they created different wine cocktails using lambanog as the base. Coco Collada, Liliw Sunset, Lamba Bobba Banana, Gat-tayaw Coffee, Buko Bobba and Flaming Bonfire Cocktail are some of the cocktail menus they created. To further showcase these products, Victor opened the Esmeris Bar located within the park and this is open every weekend.
After the successful launching of the Esmeris Bar, Victor continues to develop more products from the farm and eventually registered Esmeris Coconut Farm. With the help of the Coconut Farmers and Industry Development Plan (CFIDP) Program facilitated by DTI Laguna, a perfume product derived from the coconut wine is now under development. The idea of these perfume also came form the brilliant mind of Victor. Now, for continuous development, the packaging and testing of these products is ongoing and soon will be available to the market.
In conclusion, the story of Mr. Victor Esmeris is one inspiring story of a father, an OFW and a concerned citizen who wanted to create a beautiful and fruitful life not only for them but for the whole public. May we all be inspired to his story and learned the true meaning of perseverance and kindness. His ideas created the notion of being able to leverage a business not only for the urbanized areas of the country but with the usage also of what the nature can provide delivering a service where all people, regardless of financial class, can enjoy to the fullest while not exploiting the Mother Nature’s offerings. ♦
Date of release: 3 January 2024
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