Rising with Buko: The inspirational story of Pandesal | Department of Trade and Industry Philippines

In the tranquil landscapes of Maitim Bay, Laguna, where the breeze whispers tales of tradition and innovation, Buko Pandesal Bakeshop stands as a beacon of resilience, creativity, and the enduring legacy of family entrepreneurship. Amidst the tantalizing aroma of freshly baked goods, Aira May Cueto and her family have crafted a narrative of triumph—a journey that inspires, uplifts, and exemplifies the essence of Filipino ingenuity.

Their journey began with a humble dream—to blend the cherished flavors of Filipino baking with a contemporary twist. Inspired by the time-honored traditions of their family’s bakery, they embarked on a quest to create something truly extraordinary. Fueled by passion and fortified by familial support, they transformed their vision into reality, birthing Buko Pandesal Bakeshop—a neighborhood bakery where tradition meets innovation.

At the heart of their enterprise lies a commitment to delighting patrons with Filipino delicacies infused with modern flair. Their star creation, the Buko Pandesal, quickly became a household favorite, marrying the comforting familiarity of pandesal bread with the luscious sweetness of buko pie filling. Each bite is a symphony of flavors—a tribute to the rich baking heritage of the Philippines and the beloved coconut, or “buko,” which holds a special place in Filipino culture as a versatile ingredient in various dishes and desserts.

Nestled in the serene surroundings of Bay, Laguna, their bakery became a haven of warmth and hospitality—a place where customers are greeted with smiles and the irresistible scent of freshly baked treats. Yet, amidst the tranquil facade, their journey was marked by challenges. The onset of the pandemic had cast a shadow of uncertainty, threatening to disrupt their flourishing enterprise. However, undeterred by adversity, they embraced innovation and adaptability, navigating the turbulent waters with unwavering resolve.

Their relocation from San Pablo to Bay, Laguna, prompted by losses incurred during the pandemic, marked a pivotal chapter in their journey. Determined to persevere despite setbacks, they seized the opportunity to rebuild in a new location, closer to their residence in Los Baños, Laguna. Despite the challenges of relocation, they remained resolute in their commitment to their craft and their community.

Throughout their odyssey, the Department of Trade and Industry (DTI) emerged as a beacon of support and guidance, offering invaluable assistance in navigating the intricate landscape of entrepreneurship. From deciphering regulatory requirements to accessing government assistance programs, DTI served as a steadfast ally—a testament to the power of collaboration and community support. The DTI’s intervention through the Barangay Micro Business Enterprises (BMBE) program provided essential support, empowering Buko Pandesal Bakeshop to navigate business intricacies and unlock opportunities for growth, including tax exemptions.

Despite the hurdles they faced, Buko Pandesal Bakeshop continued to flourish, each milestone a testament to their resilience and determination. From receiving accolades to expanding their reach, their journey embodies the spirit of Filipino entrepreneurship—a testament to the boundless potential of passion and perseverance.

Looking toward the future, their vision is one of growth and innovation. With plans for expansion and diversification, they remain steadfast in their commitment to excellence, inspiring a new generation of entrepreneurs to dream boldly and pursue their passions with unwavering determination.

In the annals of Filipino entrepreneurship, Buko Pandesal Bakeshop stands as a shining example—a beacon of hope and inspiration amidst challenging times. Their journey is not merely one of success but of resilience, creativity, and the enduring power of family legacy. As their odyssey continues to unfold, they serve as a reminder that, with dedication, innovation, and a dash of creativity, anything is possible. Presently, Buko Pandesal Bakeshop is actively participating in a series of seminars conducted by the DTI in partnership with the Department of Science and Technology (DOST), focusing on food safety and related topics, further demonstrating their commitment to excellence and continuous improvement.

Embodying their tagline “Tikman nang Maibigan” (taste it, and you’ll be hooked), Buko Pandesal Bakeshop not only aims to provide delightful treats but also seeks to inspire their fellow entrepreneurs to infuse every aspect of their business with passion and care. Through their journey, they have learned that exceeding expectations and staying motivated are keys to success, reminding aspiring entrepreneurs that every challenge is an opportunity for growth and every setback is a chance to rise stronger.

As a new generation of entrepreneurs, Aira May and her siblings continue to carry forward the family legacy, following in the footsteps of their father who also ventured into entrepreneurship and participated in DTI programs. With their small business, they exude eagerness and determination, ready to carve their mark in the ever-evolving landscape of the business world.

With a branch established in Mandaluyong, their aspirations extend beyond local horizons. While their current focus is on serving their community and neighboring areas, their ultimate goal is to introduce their products to other regions and, perhaps one day, even beyond the shores of the Philippines, spreading the unique flavors of Buko Pandesal to the world and leaving a lasting imprint on the global baking culture. ♦

Date of release: 08 May 2024

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