Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna) through its Negosyo Center in collaboration with the Mabitac local government unit successfully conducted a seminar entitled “Navigating Digital Transformation: Challenges and Opportunities for Entrepreneurs as well as DTI Programs and Services cum Consumer Education”. This was held at the Mayor’s Office of the New Municipal Building in Mabitac, Laguna, to set awareness and realization among participants on the increasing demand of transitioning to digital marketing. The attendees came from different industries like rattan, pastries, delicacies, and others.

MABITAC, LAGUNA — On March 21, 2024, the Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna) through its Negosyo Center in collaboration with the Mabitac local government unit successfully conducted a seminar entitled “Navigating Digital Transformation: Challenges and Opportunities for Entrepreneurs as well as DTI Programs and Services cum Consumer Education”. This was held at the Mayor’s Office of the New Municipal Building in Mabitac, Laguna, to set awareness and realization among participants on the increasing demand of transitioning to digital marketing. The attendees came from different industries like rattan, pastries, delicacies, and others.

The event was hosted by Ms. Maricar Umali, Negosyo Center Business Counselor assigned in Mabitac

The event was hosted by Ms. Maricar Umali, Negosyo Center Business Counselor assigned in Mabitac. Municipal Mayor Hon. Alberto Reyes and Ms. Joana Marie Malanog from the Treasury Department were also present in the said activity, wherein Mayor Reyes delivered his opening and welcoming remarks.

Following the preliminaries, the speaker initiated the discussion on the first topic, focusing on navigating digital transformation: the challenges and opportunities for entrepreneurs. During the session, the speaker provided real-life examples of tools and shared short stories to assist and guide the participants in navigating the digital promotion of their products. This practical approach likely helped the participants to grasp the concepts more effectively and envision how they could apply them to their own businesses.

by Ms. Maricar Umali, Negosyo Center Business Counselor assigned in Mabitac. Municipal Mayor Hon. Alberto Reyes and Ms. Joana Marie Malanog from the Treasury Department were also present in the said activity, wherein Mayor Reyes delivered his opening and welcoming remarks

Based on the discussion, the following are the tools that can be used by the entrepreneurs to transform and promote their businesses: Facebook, Twitter, YouTube, Instagram, Canva, and other techniques in promoting business. Throughout the discussion, the participants actively engaged by asking questions about the topics discussed and sought information about programs and services offered by DTI-Laguna. Additionally, they expressed a keen interest in learning more about consumer rights and responsibilities, indicating their eagerness to acquire comprehensive knowledge in this area.

To conclude the activity, Malanog expressed her appreciation and delivered closing remarks to all the attendees, acknowledging their active participation and contributions to the session. This gesture likely left the participants with a sense of gratitude and fulfillment, fostering a positive and memorable experience for everyone involved. (MUmali, DTI-Laguna). ♦

Date of release: 26 March 2024

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