The Department Trade and Industry (DTI) and Go Negosyo will bring the Mentor Me on Wheels (MMOW) and Money and Market Encounter in this city on June 21, 2019 at North Point Event Center, SM City Iloilo in Diversion Road, Mandurriao District.

The MMOW is a FREE one-on-one nationwide mentorship session with aspiring and existing entrepreneurs. This mentorship event focuses on two topics with regards to business mentorship: entrepreneurial mind-setting, and marketing.

Entrepreneurial mind setting and values formation is the introduction to entrepreneurship or the addition to knowledge thereof. This module primarily focuses on establishing the foundation of a values-oriented entrepreneur who maximizes resources effectively, capacitates his team objectively, honors obligations and agreements religiously, and most importantly, manages and operates the enterprise sustainably. This highlights the importance of taking risks in a business venture and/or the scaling up of an established enterprise.

Going beyond the basics of knowing the target consumers and locale of operation, the module on marketing mindset bears crash courses on marketing strategy, establishment of value proposition, and brand sustenance in a highly competitive and dynamic industry while anchored on the company’s objectives, capacity of production, and quality of output.

Each mentee will be given 30 minutes to undergo a mentorship session.

A total of 50 Philippine Center for Entrepreneurship-accredited mentors will simultaneously listen and coach participants in various business industries like food, manufacturing, healthcare, service, agriculture, creative, information and technology, retail, and education, among others.

Interested participants may register at :

Moreover, there will be a simultaneous Money and Market Encounter in one of the hotels in the metropolis to 200 mentee-graduates of the Kapatid Mentor ME (KMME) program from Region VI.

Module on markets will be discussed with partner institutions who are into digital platforms, the brick and mortar and the cashless payment applications. Money module will follow through as banking and other financial institutions present their organization’s latest offering for MSMEs.

Business matching will be done in the latter part of the program where mentee graduates can freely interact and potentially get partners to support by providing additional capital and potential markets – online and offline.♦

Date of release: 11 June 2019