Ms. Sherry Wenzel Rellosa, owner of Shepherd's Deli
Ms. Sherry Wenzel Rellosa, owner of Shepherd’s Deli

Since she was young, Ms. Sherry Wenzel Rellosa has always been passionate about food. Her first business venture is baking and she currently owns a cake shop. She dealt into the meat manufacturing business in July 2019 when a friend of hers offered meat processing equipment and introduced her to the various opportunities that it could open.  

She took the chance and started training on sausage making from a European-trained chef. She also took several short courses on meat processing from prominent training schools in the Philippines. Afterward, she started to sell meat products online and got a loyal customer base. Her family saw the business’ potential for growth that they decided to open their first Shepherd’s Deli store in Brgy. De Ocampo, Trece Martires City, Cavite.

Shepherd’s Deli is a family-run business dedicated to providing excellent-quality meat products and great value to customers. Its mission is to make Shepherd’s Deli meat products a staple to be enjoyed in every household and its vision is to uplift the brand of Filipino sausage and to make it well-known in the international market. Performance excellence, godly pursuit, teamwork, and integrity are its core values.

In 2020, Ms. Sherry Wenzel Rellosa became a mentee under the Kapatid, Mentor ME – Money and Market Encounter (KMME-MME) online training program of the Department of Trade and Industry (DTI) in Cavite. The KMME-MME online training program is one of the many interventions that DTI is giving to the micro, small, and medium enterprises (MSMEs) in this time of the COVID-19 pandemic.

The KMME-MME program helped her a lot to gain more understanding of the business and the needed marketing techniques. She became more knowledgeable about the different avenues on how to reach out to the business’ target customers. She also learned and apprehended the principles in business, its application, and how to adapt to the current economic situation. The KMME-MME mentors have been very generous in sharing their expertise and insights in further building up the business. Ms. Sherry also shared that when entrepreneurs have problems in the supply of resources or lacking ideas for growth and expansion, a great solution is knowing available government agencies willing to support entrepreneurs like DTI.

After joining the KMME-MME program, Ms. Sherry Wenzel Rellosa said that she is now more optimistic, goal-oriented, and inspired having been exposed to a lot of possibilities. She also realized and appreciated the importance of continuous learning. “By investing in yourself, you also invest in your business”, Ms. Sherry emphasized.

“Having a sense of purpose and passion for what you do is what will sustain you when things get tough. Having a solid foundation is very important when you are planning to build a strong structure. Your foundation in business is comprised of your values, determination, and wisdom through knowledge and experience.” She also stated she now has a better sense of direction for the business after the KMME program.

SuccessStories - 01072021_RSS_Shepherds-Deli-9

Currently, Shepherd’s Deli’s gourmet meat selection includes longaniza, German franks, gourmet bacon, pepperoni, slab corned beef, Hungarian sausage, all-beef patty, American meatloaf, bockwurst, bratwurst, chickenwurst, Italian sausage, kielbasa, pepperstick, Spanish sausage, nurnberger, and Vienna sausage.

Moreover, Shepherd’s Deli is on its way to having its certification from the Food and Drug Administration.

For the years to come, Shepherd’s Deli is creating the groundwork for an effective system that will enable the business to reach its full potential: to be a national brand ultimately known for its quality and value. Also, Shepherd’s Deli will soon be offering more Filipino-inspired variants of the sausages such as sisig and lechon sausage.

SuccessStories - 01072021_RSS_Shepherds-Deli-12
SuccessStories - 01072021_RSS_Shepherds-Deli-13

Some of Shepherd’s Deli’s products:

Here are the best sellers:

Date of Release: 7 January 2021