in photo: Ms. Gina Aniciete Domingo, owner of Zia Kindra Embroidery Shop, wearing her embroided barong.

About Zia Kindra Embroidery Shop

Owned by Ms. Gina Aniciete Domingo, located at Brgy. Concepcion in Lumban, Laguna, this shop has proved that when passion meets talent, it can produce amazing works of art. Domingo pushed herself with full dedication to quality and passion for needlework as her family-owned business has become a success story that cannot be ignored.

The Art of Embroidery

Embroidery is an ancient art form that dates back thousands of years. It involves using a needle and thread to create decorative designs on various fabrics. What sets embroidery apart is the level of detail and precision that goes into each stitch. It requires patience, skill, and a keen eye for design.

At Zia Kindra Embroidery Shop, the art of embroidery is taken to new heights. Each piece is meticulously handcrafted with attention to detail, showcasing the brand’s dedication to quality. From delicate floral designs to intricate patterns, their embroidery work showcases the artistry and creativity that sets them apart. It can take months to finish a single design, demonstrating total mastery and intense dedication to their art.

Unique Embroidery Techniques Used

Domingo prides herself on using unique embroidery techniques to create stunning pieces that is 100% made by hand. Their needlework techniques have been passed down from each generation developing into more intricate and luxurious designs. It is a proof that each piece of their embroidery has been developed through decades of experience and masterwork making each piece unique from each other and truly stand out.

The Support from DTI

Being able to operate legally was only the beginning. It is another matter entirely to maintain, develop, improve, and remain in the industry. Domingo understood that simply registering their business would not suffice; thus, she and her team took every opportunity that they can to continue striving for improvement in both their products and their entrepreneurial mindset. Throughout the years, Zia Kindra Embroidery Shop has been continuously keeping their relationship with the DTI. They are very keen in attending various seminars provided by the DTI Negosyo Centers.

In 2023, the business decided to become active in partnering with DTI. Domingo joined multiple trade fairs and creative showcases to introduce their handcrafted embroidery masterwork to the market. Through her consistency in participating, she was able to gather loyal clients that are more than willing to partner with her and pay for her products and services. Recently, she was invited at the FIESTA HARAYA: DTI Laguna Creative Showcases last 12th of December of 2023 at One Ayala Mall, Makati City, Manila.

The Success of Zia Kindra Embroidery Shop

Zia Kindra Embroidery Shop has quickly gained recognition and success in the local industry. Their commitment to excellence and their passion for embroidery have set them apart from their competitors. With a reputation for producing high-quality, unique pieces, they have attracted a loyal customer base that keeps coming back for more. Not only that but these customers are more than willing to pay more in exchange for their unique masterworks. Customer satisfaction is at the heart of Domingo’s focus for success on her business. They understand that each customer is unique, and they go above and beyond to ensure that every purchase is a memorable experience. From personalized consultations to custom designs, they create connections that last a lifetime. ♦

Date of release: 4 January 2024

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