Videos
View the videos highlighting the Department initiatives, programs, and other industry-related events here.
Today’s Reform is Tomorrow’s Business. The Philippine government is continuously improving Ease of Doing Business to make things easier, faster, and more efficient! Learn more about how we make doing business easier by following us on Facebook at fb.com/eodbph. You can also visit our website at EODB.ph.
EODB: Easier, Faster, More Efficient. The Philippine government is continuously improving Ease of Doing Business to make things easier, faster, and more efficient! Learn more about how we make doing business easier by following us on Facebook at fb.com/eodbph. You can also visit our website at EODB.ph.
Republic Act No. 11032 or the Ease of Doing Business and Efficient Government Service Delivery Act seeks to make the process of putting up and running a business in the Philippines easier and more efficient.
Music video of the advocacy of the Departments of Trade and Industry (DTI) and of Labor and Employment (DOLE) to create 7.5 million jobs in 2016-2022 and support income-generating opportunities. Song performed by Derrick Monasterio. #iamDTIph
DTI-MarkProf: Marketing 101. Anchored on the 7Ms of a Successful Entrepreneur, the DTI provides you with tools on “Mindset Change” and “Market Access” so you can make a difference in the market.
Finding Opportunity and Relevance. Paano nga ba makahanap ng mga oportunidad upang makapagsimula ng isang negosyo? Kasama natin si Mr. Josiah Go, founder of MarkProf Foundation, Chairman and Chief Innovation Strategist of leading marketing and sales training company Mansmith and Fielders, Inc., and founder of Day 8 Business Academy for SMEs upang talakayin ang mga ito.
Validating Opportunity and Relevance. Anu-ano ang iba’t ibang aspeto ng Consumer Insights at bakit ito makakatulong sa pagtatagumpay ng isang negosyo? Hatid ni Mr. Nikko Briguera, Consumer Marketing Lead of Nestle Philippines and MarkProf Batch 6 Alumnus, ang mga kasagutan dito.
Target the Served Market. Talakayin natin kung bakit mahalagang maintindihan ang target market at paano pipili ng grupong ita-target kasama si Wyeth Philippines Group Associate Marketing Director Mea Gabunada.
Serving the Underserved Market. Tatalakayin ni Mr. Albet Budahim, Former Chief Integration Officer of IPG Mediabrand, CEO and Co-Founder of Katapult Digital, and Chief Marketing Capability Strategist of Mansmith and Fielders, ang mga “BIDA” na dapat tandaan upang mas mapalawak pa ang pagseserbisyo sa merkado.
Product Features. Makinig tayo kay Nestle Philippines, Inc. Head of Emerging Channels (E-Commerce, CVS, Nestrade) Kakam Gabunada na magbabahagi ng kanyang kaalaman tungkol sa Product at Service Features.
Pricing it Right. Sulit ang pagod kapag nakita na ang bunga ng iyong paghihirap– sa anyo ng inyong KITA! ‘Yan ang tatalakayin ni RG Gabunada ang Brand Manager ng Alaska Milk Corporation.
Brand Positioning. “Kain na Gina,” “Para kanino ka bumabangon?,” “Ang galing ng Supra nanay!” Ilan lamang yan sa mga kilalang mga produkto at serbisyo sa merkado dahil sa kanilang “tatak” o identity na naging swak sa panlasa ng mga consumers. ‘Yan ang tinatawag na Brand Positioning na pag-uusapan natin kasama si Jem Perez-Chua ang Marketing Manager ng Century Pacific Foods, Inc.
Branding. Ano ang tatak o “branding” mo sa mga consumers at ano ang benepisyo nito sa iyong negosyo? Sasagutin natin ‘yan ni Earl Javier ang Effectiveness Director of Ogilvy Mather.
Pilot Test. Hindi ka ba sigurado sa business na gustong gawin? I-Pilot Test mo ‘yan! Sasamahan tayo ni Liz Caceres ang Brand Manager and Segment Head ng Universal Robina Corporation.
Determining Distribution Strategy. Ano nga ba ang mga kailangang i-consider sa pagpa-plano kung paano makakarating ang iyong produkto/serbisyo mula sa’yo tungo sa konsyumer? Samahan natin si Mr. John Lucas Hermosa, former Business Development of Ironwood Property Devt. Corp. sa pagtatalakay ng Distribution Strategy.
Creating Awareness with Shoestring Budget. Gusto mo bang mas maipakilala ang iyong negosyo sa mga mamimili pero limited ang budget mo? Hatid ni Omni Larosa ng PLDT SME Nation sa ating Marketing Series 101 ang ilang marketing strategy tips na swak sa iyong bulsa!
Needs of Consumers vs Customers. Tinalakay ni RG Gabunada ng LouderPH at former Branding Manager ng Alaska Milk Corporation kung paanong ang pagtukoy sa “needs” o “wants” ng iyong customer ay higit na makatutulong sa iyong negosyo.
https://www.youtube.com/watch?v=s2zg7uqEPjU&list=PL2RIfdEtkrplEBoDDeEUoNgqDCS4fm92w&index=4
Consumer Rights and Responsibilities. Alamin ang inyong karapatan at responsibilidad bilang isang mamimili.
Warranty. Guarantee sa Warranty! Bilang isang konsyumer, laging tandaan na lahat ng produktong binibili ay mayroong warranty.
PS Mark and ICC Sticker. Kaya naman kung mamimili ka ng bagong appliances, laging siguraduhin na mayroon itong PS Mark o ICC Stickers. Maging matalino at mapanuring konsyumer.
Complaints. Talakayin natin ang tamang complaint process, ang mga ahensya ng gobyerno na tumutugon sa consumer complaints, at ang iyong Karapatan sa Redress o ang paghingi ng repair, replacement, o refund para sa depektibong produkto.
ASEAN Online Shopping. Consumer protection agencies under the ASEAN Committee on Consumer Protection or the ACCP put in place laws and regulations to ensure secure online shopping and mechanisms for dispute resolution for all consumers in ASEAN.
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BUYanihan: Support Your MSMEs. Be inspired on how businesses bounce back from the challenges brought by the pandemic. Be a BUYani and support our MSMEs!
MagingBUYani. Buy Local, Go Lokal revolves around the powerful message for our countrymen to support Philippine MSMEs by shifting their buying patterns towards the consumption and purchase of Philippine fresh produce and manufactured goods. The campaign likewise will help stimulate and boost domestic travel, while encouraging Filipino consumers to patronize Philippine owned and operated facilities and services.
