Go Lokal!


"A Filipino Concept Hub"

Go Lokal! is a retail concept store showcasing quality and innovative Philippine products crafted, designed, and produced by the country's micro, small, and medium enterprises (MSMEs). It serves as a marketing platform for our MSMEs to gain access to the lucrative local consumer market, and ultimately, to the global export market.

Initiated by the Department of Trade and Industry (DTI) in collaboration with selected retail partners, Go Lokal! is an excellent marketing avenue provided for free by the DTI and its retail partners for MSME incubation, marketing, and branding.

DTI Secretary Ramon Lopez envisions Go Lokal! as an opportunity for the country’s micro and small enterprises to go mainstream and test the marketability of their products without incurring the high costs of operating a retail outlet. By offering only products of quality, unique design and compelling narratives, Go Lokal! aims to inspire our entrepreneurs to level up and meet global standards. It is likewise a vehicle to discover emerging suppliers and new products with high market potential.

Societal Goal

Go Lokal! advances inclusive growth by driving MSME development, generating jobs and promoting meaningful livelihood. It provides market access to hundreds of MSMEs, as well as contributes to the upliftment of communities and other vulnerable sectors of society by apportioning part of store sales to community-based projects including drug rehabilitation.

Product Selection

Go Lokal! carries everyday products made from indigenous materials that are modern in design, world class in packaging, and are competitively-priced: from processed food, home décor, arts and crafts, health and wellness products, to fashion apparel and accessories.

These products undergo extensive product development (under the Design Center of the Philippines) to make them suitable for the retail, export, and souvenir markets. They are produced by regional and provincial suppliers nationwide and from the DTI’s One Town One Product (OTOP) Next Generation Program.

Go Lokal’s wide selection of quality products from all over the Philippines offers consumers, institutional buyers, and tourists, value for money.

The Go Lokal! product selection features:

  • Living: home décor, furnishings, table top accessories, houseware, dinnerware
  • Giving: gift items, souvenirs, gourmet/artisanal food & beverage, accessories
  • Streetstyle: new generation personal accessories and apparel
  • Crafts and Eco-Products: regional arts and crafts, woven materials, ethnic and indigenous products, sustainably-made, eco-friendly products

How to Qualify as a Go Lokal! Supplier

Go Lokal! opens opportunities to startups, social entrepreneurs, cooperatives, online sellers, and youth/student entrepreneurs.

Supplier and product selection is anchored on the four pillars of Go Lokal: assured quality, great design, value for money and consistent supply.

Go Lokal! suppliers must meet the following criteria:

  • can supply unique and quality products with good design and packaging
  • have little or no access to mainstream retail markets
  • are highly innovative, adaptive to evolving market preferences and aspires to compete with the best in the world
  • must be duly registered and have the necessary business permits, licenses, and certifications (e.g., FDA registration)

How to Qualify as a Go Lokal! Partner

The DTI initiated the GoLokal! as a public-private partnership to ensure financial viability and long term operational sustainability. It partners with private sector retailers, mall owners, and vendors who share the vision of the DTI and have the capability to operate the Go Lokal! Stores (physical or virtual) as part of their existing business models.

The DTI’s partnership with private retailers and mall owners ensures a strong and nationwide presence of the Go Lokal! stores in key cities and prime locations for the convenience of the buying public.

To date, the DTI has entered into partnership with Enchanted Kingdom, Robinson’s, Inc., Kultura Store, Inc. an affiliate of SM Retail, Inc., and CityMall. Under negotiation are Duty Free Philippines and Philippine Airlines.

Go Lokal! partners must meet the following criteria:

  • Non-exclusivity arrangement
  • Strict adherence to rules on brand usage and application (i.e. brand ownership remains with DTI)
  • Strict criteria for selection of companies and products
  • Fair pricing and payment policy (advantageous to the producers)
  • Regular inventory and data reporting

Types of Stores

The Go Lokal! store concept is flexible to meet the existing business models of its partners.  It can be an inline store at a mall, a brick or mortar, a pop-up store in any suitable venue or for a specific event, meeting, convention or exhibition. It will likewise have an online presence to cater to the internet-driven consumers.

Go Lokal! Stores (as of April 2017):

Go Lokal! stores and pop-ups are located in prime spaces at high traffic retail outlets like malls, ports of entry, tourist destinations, and other consumer-frequented locations.

  • Tourist Stores

Go Lokal! Enchanted Kingdom

The first Go Lokal! tourist store opened in December 2016 at the Enchanted Kingdom in a 25 sq.m. retail area located in its Agila Flying Theater.

  • Pop-up Store for M.I.C.E.

Go Lokal! Conrad Hotel Manila

The first Pop Up Store of Go Lokal! for an international event was set up at Conrad Hotel Manila for the delegates and guests of the 23rd ASEAN Economic Ministers Retreat in March 2017.

  • Mall Store

Go Lokal! Robinsons Place Manila

The first mall store of Go Lokal! opened in March 2017 in a 40 sqm prime, high traffic area at the ground floor of Robinsons Place Manila.

Lined up for the year 2017 are stores in: SM Makati to be operated by Kultura and opening this April 26; at selected Citymall branches, and Go Lokal! model store at DTI.

Negotiations are ongoing for the following:

  1. Go Lokal! online catalogue with e-commerce partners
  2. Go Lokal! in-flight magazines with PAL/other airlines
  3. Go Lokal! at Duty Free Philippines stores in international gateways

Go Lokal! Presentation 

 Go Lokal! video banner


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