CEBU CITY – After a three-year hiatus due to the challenges posed by the Covid-19 pandemic, the 18th Sinulog Fiesta Fair marks a successful return to support local MSMEs and creatives. The Department of Trade and Industry (DTI) Cebu, in collaboration with SM Supermalls, SM Seaside City Cebu, and Paglaum South Events Management Services, officially opened the trade fair on Wednesday, January 17, 2024, at the Seaview Wing Atrium, SM Seaside City Cebu.

The Sinulog Fiesta Fair is an annual exhibition and selling event designed to address the market development needs of micro, small, and medium enterprises (MSMEs). It offers a prominent commercial venue and shopping platform for these businesses to showcase their creatively crafted, high-quality, and affordable products, spanning both food and non-food items.

Present during the opening program were DTI7 Regional Director Ma. Elena C. Arbon, DTI7 Assistant Regional Director Hope Melgar, DTI Cebu Provincial Director Rose Mae Quiñanola, Cebu City Planning Office Department Head Ar. Joseph Michael P. Espina, and SM Seaside City Mall Manager John Bryan Tan, who led the ribbon-cutting ceremony.

Arbon emphasized that the MSME exhibitors are beneficiaries of impactful DTI SME Development programs, including the One Town One Product (OTOP), Kapatid-Mentor Me (KMME), Shared Service Facilities (SSF), and other services. The fair showcases the newest product designs and innovative prototypes developed by MSMEs under the OTOP Program, focusing on product development, innovation, marketing, design, packaging, service processes, and market access.

Espina assured continued support from the Cebu City Government for MSMEs, particularly emerging creatives, aligning with the vision to transform the city into a creative hub following its UNESCO City of Design designation.

Tan expressed the commitment of SM Seaside City Cebu and its supermalls management to actively participate in more trade fairs that bolster local entrepreneurship.

Scheduled to run from January 17 to 29, 2024, the fair features the participation of 48 diverse MSMEs from the province of Cebu, as well as exhibitors from Davao, Cagayan de Oro, Iloilo, Negros Oriental, Palawan, and Quezon. This diverse representation contributes to the dynamic and vibrant atmosphere of the trade fair. Featured product sectors include housewares and home decors, fashion accessories, footwear, processed food/processed fruit & nuts (PFN), cacao, coffee, and coconut.

The Sinulog Fiesta Fair 2024 promises to be a showcase of innovation, creativity, and entrepreneurship, providing patrons with an opportunity to discover and support local businesses while immersing themselves in the festive ambiance of the event. (PR/DTI Cebu) ♦

Date of release: 19 January 2024