The Quirino Province makes a mark on the global stage as it takes pride in raising the flag of Cagayan Valley by becoming a part of the competitive roster of exhibitors in this year’s AMBIENTE, the world’s biggest consumer goods trade fair in Frankfurt Messe, Germany, happening today, 30 January 2024. The province is the first in Region 2 to brave its way to Ambiente, showing to the world that Quirino and the entire Cagayan Valley have so much to offer to the world!

The Quirino stand located at Hall 10.4, B42, forming part of the Philippine Pavilion as an artisan village, showcases the unique products of the province that have underwent intensive product development with the Design Center of the Philippines and under the direction of Creative Director Antonio Gonzales in a year-long preparation for this year’s Ambiente Fair. This includes Quirino’s traditional crafts like fossilized flowers, novelty handicrafts, living furniture, and interior items.

The Quirino’s stand was graced by the Philippine Ambassador in Berlin, Germany, Irene Susan Natividad, Consul General of Frankfurt,  Marie Yvette Banzon Abalos, the officialdom of Quirino Province, led by Governor Dakila “Dax” Cua, Congresswoman Midy Cua, Sangguniang Panlalawigan Member Magdalina Saladino and Provincial Administrator Carmelita Jimenez; the officials of DTI Region 2, led by Regional Director Leah Pulido Ocampo, OIC Provincial Director Mary Ann Dy, and OIC DC for SME Development Atty. Michael Paggabao, as well as Local Government officials including Provincial Administrator of Cagayan, Atty. Charo Mamba Villaflor and Mayor of Buguey, Hon. Licero Antiporda III.

Proudly raising the region’s rich cultural heritage and design prowess, the innovative creations by Quirinian artisans highlight their fine workmanship and products that are functional, useful, and sustainable.

The products complement a dynamic interplay of craftsmanship and modern design, making use of abundant natural materials in creating functional home and lifestyle pieces to capture the European market.

Moreover, a Market Intelligence and Sensing Mission has also been organized for the delegation of Region 2 in the region’s attempt to explore the German market and forge partnerships for Cagayan Valley’s MSMEs.

Exciting days ahead for Region 2! ♦

Date of release: 29 January 2024