MALUNAY, QUEZON — On January 14, 2023, the Department of Trade and Industry’s Quezon Trade Promotion Officer, Ms. Honey Lee Eclavea, was invited as a resource speaker in the Polytechnic University of the Philippines – Mulanay Branch for a Seminar on Trends and Issues with the theme “Super EntrePINOY: Reviving the Spirit of Entrepreneurship Through Equipping Techniques and Skills Towards Business Empowerment” to talk about the importance of Right Packaging, Labeling, and Branding. The activity was attended by BsEnt and BSAM students, and the program was initiated by the YES Department Officers. It was held at STAN Covered Court, PUP Mulanay Campus, Mulanay, Quezon.

Ms. Eclavea goes on to explain the importance of proper packaging and labeling and how it affects sales and profits. She also presented pictures of notable brands as an example that brands ensure familiarity with the product’s quality, and that is what makes the impression last on customers.

Together with Ms. Eclavea are the DTI Quezon Business Counselors: Ms. Altamiel Athens Evangelista of NC Mulanay, Ms. Leah Maris De Imus of NC Catanauan, and Mr. Regin Jianwy Balane of Negosyo Center Macaleon. ♦

Date of Release: 8 February 2023